Abstract
This introduction reviews the history and core principles of Charles Lindblom's concept of muddling and its application across a wide array of business decisions. The approach recognizes certain decisions as sequential, strategic practices and thus finds applications in a wide variety of business decisions. This article provides a brief summary of the 15 contributions that follow and take up on this theme. The authors extend a note of appreciation to the reviewers of the papers in the issue and to the editor of . Journal of Business Research, Arch Woodside.
Original language | English |
---|---|
Pages (from-to) | 717-719 |
Number of pages | 3 |
Journal | Journal of Business Research |
Volume | 65 |
Issue number | 6 |
DOIs | |
Publication status | Published - 2012 |
Keywords
- business
- decisions
- muddling