Scientific muddling : decision making through a Lindblomian lens

Wesley Johnston, Brian Low, Timothy L. Wilson

    Research output: Contribution to journalArticlepeer-review

    4 Citations (Scopus)

    Abstract

    This introduction reviews the history and core principles of Charles Lindblom's concept of muddling and its application across a wide array of business decisions. The approach recognizes certain decisions as sequential, strategic practices and thus finds applications in a wide variety of business decisions. This article provides a brief summary of the 15 contributions that follow and take up on this theme. The authors extend a note of appreciation to the reviewers of the papers in the issue and to the editor of . Journal of Business Research, Arch Woodside.
    Original languageEnglish
    Pages (from-to)717-719
    Number of pages3
    JournalJournal of Business Research
    Volume65
    Issue number6
    DOIs
    Publication statusPublished - 2012

    Keywords

    • business
    • decisions
    • muddling

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