Secrets of success : the performance of a China based international joint venture

Bonnie Dawson, Louise Young, Ian Wilkinson

    Research output: Chapter in Book / Conference PaperConference Paperpeer-review

    Abstract

    The focus of this research is on identifying the drivers of IJV performance in China. We describe a case study of a successful IJV in China and identify key drivers of its performance. The findings illustrate how external market structure and strategic relationships with government and customers influence this IJVs success in the Chinese markets.
    Original languageEnglish
    Title of host publicationProceedings of the 3rd IMP Asia Conference: Measures and Measurement, Process and Practice, Kuala Lumpur, Malaysia, 6-10 December 2009
    PublisherIMP Group
    Number of pages12
    Publication statusPublished - 2009
    EventIMP Conference -
    Duration: 6 Dec 2009 → …

    Conference

    ConferenceIMP Conference
    Period6/12/09 → …

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