Abstract
The focus of this research is on identifying the drivers of IJV performance in China. We describe a case study of a successful IJV in China and identify key drivers of its performance. The findings illustrate how external market structure and strategic relationships with government and customers influence this IJVs success in the Chinese markets.
Original language | English |
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Title of host publication | Proceedings of the 3rd IMP Asia Conference: Measures and Measurement, Process and Practice, Kuala Lumpur, Malaysia, 6-10 December 2009 |
Publisher | IMP Group |
Number of pages | 12 |
Publication status | Published - 2009 |
Event | IMP Conference - Duration: 6 Dec 2009 → … |
Conference
Conference | IMP Conference |
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Period | 6/12/09 → … |