Securing and managing an organization's network legitimacy : the case of Motorola China

Brian Low, Wesley Johnston

    Research output: Contribution to journalArticlepeer-review

    40 Citations (Scopus)

    Abstract

    This study combines concepts from institutional and network theory to explain the currently observed behaviors of organizations in securing their network legitimacy. Organizations secure their network legitimacy by engaging in business, social, and political activities, with key network actors and institutions. This is achieved within an institutional framework of rules, regulations, and ideologies, including any consequential contextual changes. But while network legitimacy plays an important part in an organization's survival, limited attention has been paid to the development of a conceptual framework. In this article we provide one such framework and, specifically examine attributes of successful network legitimacy through an inductive, interpretative case analysis of Motorola China, in a transitional Chinese telecommunication sector.
    Original languageEnglish
    Pages (from-to)873-879
    Number of pages7
    JournalIndustrial Marketing Management
    Volume37
    Issue number7
    DOIs
    Publication statusPublished - 2008

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