TY - JOUR
T1 - Securing and managing an organization's network legitimacy : the case of Motorola China
AU - Low, Brian
AU - Johnston, Wesley
PY - 2008
Y1 - 2008
N2 - This study combines concepts from institutional and network theory to explain the currently observed behaviors of organizations in securing their network legitimacy. Organizations secure their network legitimacy by engaging in business, social, and political activities, with key network actors and institutions. This is achieved within an institutional framework of rules, regulations, and ideologies, including any consequential contextual changes. But while network legitimacy plays an important part in an organization's survival, limited attention has been paid to the development of a conceptual framework. In this article we provide one such framework and, specifically examine attributes of successful network legitimacy through an inductive, interpretative case analysis of Motorola China, in a transitional Chinese telecommunication sector.
AB - This study combines concepts from institutional and network theory to explain the currently observed behaviors of organizations in securing their network legitimacy. Organizations secure their network legitimacy by engaging in business, social, and political activities, with key network actors and institutions. This is achieved within an institutional framework of rules, regulations, and ideologies, including any consequential contextual changes. But while network legitimacy plays an important part in an organization's survival, limited attention has been paid to the development of a conceptual framework. In this article we provide one such framework and, specifically examine attributes of successful network legitimacy through an inductive, interpretative case analysis of Motorola China, in a transitional Chinese telecommunication sector.
UR - http://handle.uws.edu.au:8081/1959.7/553566
U2 - 10.1016/j.indmarman.2008.01.009
DO - 10.1016/j.indmarman.2008.01.009
M3 - Article
SN - 0019-8501
VL - 37
SP - 873
EP - 879
JO - Industrial Marketing Management
JF - Industrial Marketing Management
IS - 7
ER -