Service quality dimensions in residential real estate brokerage

S. Y. Kwun, Michael J. Seiler, Daniel T. Winkler, Graeme Newell, James R. Webb

Research output: Contribution to journalArticle

9 Citations (Scopus)

Abstract

This study examines service quality in the residential real estate brokerage industry following the significant changes in technology, licensing laws, and agency reform that have occurred in the last decade. Seven dimensions were statistically confirmed as relevant to measuring overall service quality. Tangibles, reliability, responsiveness, and empathy dimensions were statistically significant in the structural equation model. Also, there are significant positive relationships between overall service quality and both "using the firm again" and "recommending the firm to others." When compared to previous research, the findings suggest that the impact of various service quality dimensions has changed since the early 1990s.
Original languageEnglish
Pages (from-to)101-117
Number of pages17
JournalJournal of Housing Research
Volume17
Issue number2
DOIs
Publication statusPublished - 2008

Bibliographical note

Publisher Copyright:
© 2008 American Real Estate Society.

Keywords

  • consumer satisfaction
  • real estate agents
  • real estate business
  • real property
  • service quality
  • technological innovations

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