Sexualization

![CDATA[It is mundane to observe that sexuality is an important phenomenon in all areas of human society, and, therefore, that the domain of sport will be no exception. Given the corporeality of sport – bodies (body) performing under the close surveillance of spectators – it is not surprising that sex and sport will have a close and, in a variety of ways, difficult relationship. If it can be safely concluded that sport is always already sexual, what does it mean to say that it is also undergoing ‘sexualization’? The answer is that, rather than being a simple, necessary component and byproduct of sport as a social phenomenon, sexualization is the systematic, commercially inspired intensification of the sport–sex nexus.]]