#smashemsixers: A Report on the Matchday Presentation of Sydney Sixers Women’s Big Bash League Games

Cricket Australia has recently launched #WATCHME, a powerful new marketing campaign created to promote the Australian Women's Cricket Team and the Rebel Women's Big Bash League (hereafter WBBL). This report provides an important empirical snapshot and analysis of Australian sports fans’ current satisfaction levels and matchday experiences while watching Sydney Sixers WBBL matches. The research was undertaken for the Sixers with the purpose of examining gendered differences in motivations for attendance, consumption practices, and the overall value placed on women’s cricket. A review of academic literature and similar research studies/reports provides the theoretical and conceptual frameworks to evaluate the data generated by the current study. The research methods employed for this study included participant observation of four WBBL matches and an online survey of 308 respondents.