Social media and the tax practice

A previous article discussed how tax practitioners can use Facebook to build business and generate leads. This article deals with social media in general, and blogging and micro-blogging in particular, to show how these tools can be used by a tax practice to amplify its tax business presence. The article highlights "professional" blogging, that is, professional organisations which wish to connect with their clients to provide information on products, services or other information relevant to the organisations. The author demonstrates how to distinguish one's tax practice from the noise of other bloggers via traffic and content, and how to use social media sites such as Facebook, Twitter and Linked In strategically, to control and direct messages to audiences and to monitor channels where issues are being discussed. that might be of relevance to the organisation or practice. Potential legal consequences that flow from blogging and micro-blogging or tweeting are also discussed.