Some dilemmas of political consumerism : class and ecotourism practices in the Philippines

In the Philippines, socioeconomic relations that result from deeply uneven market engagements have long made consumption a moral affair. Ecoconscious lifestyles and consumer practices remain largely the domain of elite and middle-class Filipinos, and as such, engagement with sustainable and environmentally friendly consumption may be seen not only as a marker of class distinction but also as a critique of urban and rural poor livelihood practices deemed to be environmentally detrimental. Focusing on a case study from Palawan Island, the chapter discusses some dilemmas that have arisen as the application of “eco” to tourism practices has become widespread and attractive to middle-class Filipinos with steadily growing spending power. The relevance of class to considering dilemmas of political consumerism is not unique to the Philippines, and these issues provide an opportunity to critically reflect on who benefits from political consumerism.