Abstract
Something Haunting You? Opens in a new window is an online mental health resource targeted towards young men aged 15-17 years, giving them the tools to deal with everyday stress. This survival guide goes through a list of common stressors and provides practical tips on how to overcome them. In response to feedback from young men that the use of humour and interesting abstract concepts is important, the campaign uses zombies to represent the very real problems that they face such as such as exam stress, peer pressure, and body image doubts, so that they can take action.
| Original language | English |
|---|---|
| Place of Publication | http://www.somethinghauntingyou.com/ |
| Publisher | Young and Well Cooperative Research Centre |
| Size | 3 interactive, online videos + 1 guide |
| Publication status | Published - 2015 |
Keywords
- young men
- youth
- mental health
- well-being
- stress
- social marketing
- health promotion