Something Haunting You?: Reframing and Promoting Help-Seeking for Young Men: The Co-Creation and Evaluation of a Social Marketing Campaign

Barbara Spears; Carmel Taddeo; Alan Barnes; Philippa Collin; Teresa Swist; Jane Webb-Williams; Cindy Brock; Phillip Kavanagh; Judy Drennan; Mark Razzeli; Valentina Borbone

Something Haunting You?: Reframing and Promoting Help-Seeking for Young Men: The Co-Creation and Evaluation of a Social Marketing Campaign

Barbara Spears, Carmel Taddeo, Alan Barnes, Philippa Collin, Teresa Swist, Jane Webb-Williams, Cindy Brock, Phillip Kavanagh, Judy Drennan, Mark Razzeli, Valentina Borbone

Western Sydney University

Research output: Book/Research Report › Research report

Abstract

Young people possess capabilities, knowledge and creativity to live healthy and happy lives. However, in Australia, similar to elsewhere in the world, young people report high levels of psychological distress brought about through such everyday events as: managing uncertain life transitions; peer pressures and influences; bullying and cyberbullying; and discrimination. Despite high levels of mental health literacy, many young people - especially young men - are reluctant to seek help for physical or mental health problems, preferring to try and resolve the issues themselves as part of their burgeoning independence and autonomy. These are not new challenges. Novel and creative strategies are needed to respectfully and effectively communicate with young men in particular, and connect them to information and support when they need it.

Original language	English
Place of Publication	Abbotsford, Vic.
Publisher	Young and Well CRC
Number of pages	69
ISBN (Print)	9780994568861
Publication status	Published - 2016

Bibliographical note

This work is copyright. Apart from any use as permitted under the Copyright Act 1968, no part may be reproduced by any process without prior written permission from the Young and Well CRC. Requests and enquiries concerning reproduction and rights should be addressed to the Chief Executive Officer, Young and Well CRC, 17/ 71 Victoria Crescent, Abbotsford VIC 3067, Australia.

Keywords

social media
social networks
youth

Cite this

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note = "This work is copyright. Apart from any use as permitted under the Copyright Act 1968, no part may be reproduced by any process without prior written permission from the Young and Well CRC. Requests and enquiries concerning reproduction and rights should be addressed to the Chief Executive Officer, Young and Well CRC, 17/ 71 Victoria Crescent, Abbotsford VIC 3067, Australia.",

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AU - Spears, Barbara

AU - Taddeo, Carmel

AU - Barnes, Alan

AU - Collin, Philippa

AU - Swist, Teresa

AU - Webb-Williams, Jane

AU - Brock, Cindy

AU - Kavanagh, Phillip

AU - Drennan, Judy

AU - Razzeli, Mark

AU - Borbone, Valentina

N1 - This work is copyright. Apart from any use as permitted under the Copyright Act 1968, no part may be reproduced by any process without prior written permission from the Young and Well CRC. Requests and enquiries concerning reproduction and rights should be addressed to the Chief Executive Officer, Young and Well CRC, 17/ 71 Victoria Crescent, Abbotsford VIC 3067, Australia.

PY - 2016

Y1 - 2016

N2 - Young people possess capabilities, knowledge and creativity to live healthy and happy lives. However, in Australia, similar to elsewhere in the world, young people report high levels of psychological distress brought about through such everyday events as: managing uncertain life transitions; peer pressures and influences; bullying and cyberbullying; and discrimination. Despite high levels of mental health literacy, many young people - especially young men - are reluctant to seek help for physical or mental health problems, preferring to try and resolve the issues themselves as part of their burgeoning independence and autonomy. These are not new challenges. Novel and creative strategies are needed to respectfully and effectively communicate with young men in particular, and connect them to information and support when they need it.

AB - Young people possess capabilities, knowledge and creativity to live healthy and happy lives. However, in Australia, similar to elsewhere in the world, young people report high levels of psychological distress brought about through such everyday events as: managing uncertain life transitions; peer pressures and influences; bullying and cyberbullying; and discrimination. Despite high levels of mental health literacy, many young people - especially young men - are reluctant to seek help for physical or mental health problems, preferring to try and resolve the issues themselves as part of their burgeoning independence and autonomy. These are not new challenges. Novel and creative strategies are needed to respectfully and effectively communicate with young men in particular, and connect them to information and support when they need it.

KW - social media

KW - social networks

KW - youth

UR - http://handle.uws.edu.au:8081/1959.7/uws:36368

UR - http://www.westernsydney.edu.au/__data/assets/pdf_file/0007/1099393/something_haunting_you_report.pdf

M3 - Research report

SN - 9780994568861

BT - Something Haunting You?: Reframing and Promoting Help-Seeking for Young Men: The Co-Creation and Evaluation of a Social Marketing Campaign

PB - Young and Well CRC

CY - Abbotsford, Vic.

ER -

Something Haunting You?: Reframing and Promoting Help-Seeking for Young Men: The Co-Creation and Evaluation of a Social Marketing Campaign

Abstract

Bibliographical note

Keywords

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Cite this