Spinning out the asbestos agenda : how big business uses public relations in Australia

Gwyneth Howell; Rohan Miller

Spinning out the asbestos agenda : how big business uses public relations in Australia

Gwyneth Howell
, Rohan Miller

Research output: Contribution to journal › Article

9 Citations (Scopus)

Abstract

Although health warnings associated with asbestos were first documented in 1898, by 2020 there are expected to be 60,000 deaths associated with asbestos in Australia. This paper examines how Australia's dominant asbestos producer's used public relations to limit media coverage and influence government policy related to its asbestos liabilities. It then traces the company's failures to manage the resulting crisis when external stakeholders and media interests became alerted to the corporation's agenda.

Original language	English
Journal	Public Relations Review
Publication status	Published - 2006

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 15 Life on Land
SDG 17 Partnerships for the Goals

Keywords

asbestos
media management
public relations strategy

Cite this

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title = "Spinning out the asbestos agenda : how big business uses public relations in Australia",

abstract = "Although health warnings associated with asbestos were first documented in 1898, by 2020 there are expected to be 60,000 deaths associated with asbestos in Australia. This paper examines how Australia's dominant asbestos producer's used public relations to limit media coverage and influence government policy related to its asbestos liabilities. It then traces the company's failures to manage the resulting crisis when external stakeholders and media interests became alerted to the corporation's agenda.",

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T1 - Spinning out the asbestos agenda : how big business uses public relations in Australia

AU - Howell, Gwyneth

AU - Miller, Rohan

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AB - Although health warnings associated with asbestos were first documented in 1898, by 2020 there are expected to be 60,000 deaths associated with asbestos in Australia. This paper examines how Australia's dominant asbestos producer's used public relations to limit media coverage and influence government policy related to its asbestos liabilities. It then traces the company's failures to manage the resulting crisis when external stakeholders and media interests became alerted to the corporation's agenda.

KW - asbestos

KW - media management

KW - public relations strategy

UR - http://handle.uws.edu.au:8081/1959.7/34839

M3 - Article

SN - 0363-8111

JO - Public Relations Review

JF - Public Relations Review

ER -

Spinning out the asbestos agenda : how big business uses public relations in Australia

Abstract

UN SDGs

Keywords

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