TY - JOUR
T1 - Sport in Malaysia : national imperatives and western seductions
AU - Gilmour, Callum
AU - Rowe, David
PY - 2012
Y1 - 2012
N2 - Professional sport has been radically altered by global capitalism, expanding from its once highly localized origins into an increasingly internationalized, mediatized, and commoditized cultural form. Like other commodities, sport has branched out from saturated domestic markets in the West. The rapid development of Asian economies has witnessed a wave of economic and cultural modernization, and the subsequent emergence of middle-class consumption has seen internationally recognizable commodity signs like the English Premier League (EPL) desired for their symbolic link to global cosmopolitanism. This paper addresses the Malaysian context, where the nation-building process has been problematized by the complex racial, cultural and religious make-up of its population. It analyses the obstructive tension between local sporting developmental agenda and the orchestrated intrusion of global (predominantly Western) sports commodities.
AB - Professional sport has been radically altered by global capitalism, expanding from its once highly localized origins into an increasingly internationalized, mediatized, and commoditized cultural form. Like other commodities, sport has branched out from saturated domestic markets in the West. The rapid development of Asian economies has witnessed a wave of economic and cultural modernization, and the subsequent emergence of middle-class consumption has seen internationally recognizable commodity signs like the English Premier League (EPL) desired for their symbolic link to global cosmopolitanism. This paper addresses the Malaysian context, where the nation-building process has been problematized by the complex racial, cultural and religious make-up of its population. It analyses the obstructive tension between local sporting developmental agenda and the orchestrated intrusion of global (predominantly Western) sports commodities.
KW - Malaysia
KW - globalization
KW - identity
KW - sport
UR - http://handle.uws.edu.au:8081/1959.7/521828
UR - http://journals.humankinetics.com/AcuCustom/SiteName/Documents/DocumentItem/04_gilmour_SSJ_20120036-ej.pdf
M3 - Article
SN - 0741-1235
VL - 29
SP - 485
EP - 505
JO - Sociology of Sport Journal
JF - Sociology of Sport Journal
IS - 4
ER -