Sport migration and sociocultural transformation : the case of Fijian rugby union players in Japan

Since the 1990s several Fijians have entered rugby union competitions in Japan, attracted predominantly by the financial incentives offered by large corporations who dominate Japanese rugby. In Japan, Fijians face numerous economic, demographic and sociocultural experiences that challenge the vaka i taukei (the 'traditional' Fijian way of life). Migration thus becomes a lens through which Fijians review their identity and place in the world. This paper discusses the sociocultural complexities that underpin critical migrant perspectives on the communal patterns that dominate the Fijian way of life. Based on research conducted in Fiji and Japan, this contribution provides an anthropological perspective on transnational Pacific Islander rugby mobility. It pays particular attention to aspects of sociocultural transformation" a theme previously neglected in scholarship on Pacific Islanders in professional rugby.