TY - BOOK
T1 - Sports Marketing: An Australian Perspective
AU - Richards, Jessica
N1 - Creative Commons Attribution NonCommercial ShareAlike (https://creativecommons.org/licenses/by-nc-sa/4.0/)
PY - 2023
Y1 - 2023
N2 - Sports marketing refers to promoting goods and services through sporting events and the endorsement of athletes and sports teams. For any sports organisation, it is imperative to have an effective sports marketing strategy in place to build brand awareness, enhance customer loyalty and generate revenue. Companies in sports use marketing strategies to fulfil their goals, such as attracting more junior players, involving parents, increasing the company's public profile, entertaining spectators, acquiring sponsorships, and securing broadcasting rights deals. This book has been written for sports management students at Western Sydney University for the subject Sports Marketing (BUSM2048) where they will learn general marketing knowledge and theories relevant to the sports industry, such as sponsorship, endorsements, customer experience, pricing and operations.
AB - Sports marketing refers to promoting goods and services through sporting events and the endorsement of athletes and sports teams. For any sports organisation, it is imperative to have an effective sports marketing strategy in place to build brand awareness, enhance customer loyalty and generate revenue. Companies in sports use marketing strategies to fulfil their goals, such as attracting more junior players, involving parents, increasing the company's public profile, entertaining spectators, acquiring sponsorships, and securing broadcasting rights deals. This book has been written for sports management students at Western Sydney University for the subject Sports Marketing (BUSM2048) where they will learn general marketing knowledge and theories relevant to the sports industry, such as sponsorship, endorsements, customer experience, pricing and operations.
UR - http://hdl.handle.net/1959.7/uws:69531
UR - https://westernsydney.pressbooks.pub/sportmarketing/
U2 - 10.26183/yy8m-px66
DO - 10.26183/yy8m-px66
M3 - Authored Book
BT - Sports Marketing: An Australian Perspective
PB - Western Sydney University
CY - Penrith, N.S.W.
ER -