Sports marketing and the challenges of globalization: A case study of cultural resistance in New Zealand

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	111-125
Journal	International Journal of Sports Marketing & Sponsorship
Volume	2
Issue number	2
Publication status	Published - 2000

Cite this

@article{5e503e9373df4eca93db279bfb5b1198,

title = "Sports marketing and the challenges of globalization: A case study of cultural resistance in New Zealand",

author = "Andrew Grainger and Jackson, \{Steven J.\}",

year = "2000",

language = "English",

volume = "2",

pages = "111--125",

journal = "International Journal of Sports Marketing \& Sponsorship",

issn = "1464-6668",

publisher = "Emerald Publishing",

number = "2",

}

TY - JOUR

T1 - Sports marketing and the challenges of globalization

T2 - A case study of cultural resistance in New Zealand

AU - Grainger, Andrew

AU - Jackson, Steven J.

PY - 2000

Y1 - 2000

M3 - Article

SN - 1464-6668

VL - 2

SP - 111

EP - 125

JO - International Journal of Sports Marketing & Sponsorship

JF - International Journal of Sports Marketing & Sponsorship

IS - 2

ER -