Strategic firm type and export performance

Aviv Shoham, Felicitas U. Evangelista, Gerald S. Albaum

    Research output: Contribution to journalArticle

    51 Citations (Scopus)

    Abstract

    This study adopts the Miles and Snow typology as a framework for analyzing export performance of manufacturing firms. The study investigates the role of distinctive competence and various strategic responses of firms belonging to each strategic type on their foreign market performance. The results of this study show that a firm's strengths and strategic responses are related and that the impact of strategic responses on export performance differs according to the firm's strategic type. Based on these results, the strengths that defenders, prospectors and analyzers should build and maintain as well as the strategic responses that each should pursue are identified.
    Original languageEnglish
    Pages (from-to)236-258
    Number of pages23
    JournalInternational Marketing Review
    Volume19
    Issue number3
    DOIs
    Publication statusPublished - 2002

    Keywords

    • export
    • organizational structure
    • strategic management
    • strategy
    • Strategic management
    • Export
    • Organizational structure
    • Strategy

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