Structural and behavioural models for social computing applications

Marie D. Fernando, Athula Ginige, Ana Hol

Research output: Chapter in Book / Conference PaperConference Paperpeer-review

Abstract

![CDATA[Social Computing, a new computing paradigm is causing transformational changes to societal and business processes resulting in new businesses models known as sharing economy, peer economy or collaborative consumption. Diffusion rates of these Social Computing applications have surpassed historical technological advancements and have reached millions and billions of users during a very short span of time. To understand this phenomenon we have analysed eight such popular applications using inductive content analysis techniques which have helped us derive a structural and a behavioural model for Social Computing. Using these two models we were able to get a deeper understanding of how an application designed to assist a particular communication pattern give rise to emergent characteristics within the user such as trust, empowerment, belongingness that motivate user to act to fulfil a need causing the growth of these applications. This understanding can guide the design of new successful Social Computing applications.]]
Original languageEnglish
Title of host publicationPapers from ACIS 2016, The 27th Australasian Conference on Information Systems: Occupying the Sweet Spot: IS at the Intersection, 5-7 December 2016, University of Wollongong, Wollongong, N.S.W.
PublisherUniversity of Wollongong
Number of pages12
Publication statusPublished - 2016
EventAustralasian Conference on Information Systems -
Duration: 5 Dec 2016 → …

Conference

ConferenceAustralasian Conference on Information Systems
Period5/12/16 → …

Open Access - Access Right Statement

© 2016 Marie D Fernando_Athula Ginige_Ana Hol. This is an open-access article distributed under the terms of the Creative Commons Attribution-NonCommercial 3.0 Australia License_which permits non-commercial use_distribution_and reproduction in any medium_provided the original author and ACIS are credited.

Keywords

  • business
  • online social networks
  • social computing
  • social media

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