Supply chain integration in a fast moving consumer goods (FMCG) environment : a case study

![CDATA[The importance of logistics and supply chain management (SCM) has been increasingly recognized in the manufacturing environment. While a supply chain consists of a number of partners such as suppliers, manufacturers, distributors and customers, its effective management requires integration of information and material flow through these partners. This paper presents a supply chain model for an FMCG industry situation, based on framework that integrates manufacturing and distribution networks. The supply chain framework developed earlier is based on the unitary structuring technique. Supply chain components include suppliers, materials, resources, warehouses, activities and customers. Main features of the framework are integration of supply chain components and enhancement of planning and scheduling of those components for effective SCM. The proposed model has been illustrated using a typical business scenario in the selected industry environment. It is evident from the proposed model that different types of components and links between them can be incorporated into a single integrated framework and thereby enhances planning and scheduling of supply chain components. Enhancements include linking individual distribution networks of many product groups, simultaneous planning of many components and integration of components at the structural level. Further, the developed model is capable of providing visibility, flexibility and maintainability for further improvement in the supply chain environment.]]