Susceptibility to interpersonal influence : a social basis for determining the strength of travelers' destination brand equity perceptions

Felicitas Evangelista; Leonardo (Don) A. N. Dioko

Susceptibility to interpersonal influence : a social basis for determining the strength of travelers' destination brand equity perceptions

Felicitas Evangelista
, Leonardo (Don) A. N. Dioko

School of Business

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

Abstract

This study examines the effect of different types of social influence on travelers' perceptions of a destination's brand equity. The proposed model is tested using data obtained from a survey of 979 travelers in Macao. A brand equity measurement model previously developed for a tangible product brand is applied and validated in the context of a destination brand. The empirical results of the study will serve to strengthen the claim that branding principles can be readily generalized to tourism destinations.

Original language	English
Title of host publication	Proceedings of the 3rd International Conference on Destination Branding and Marketing, Institute for Tourism Studies, Macao S.A.R., China, 2-4 December 2009
Publisher	Institute for Tourism Studies, Macao
Pages	159-171
Number of pages	13
ISBN (Print)	9789993751328
Publication status	Published - 2009
Event	International Conference on Destination Branding and Marketing - Duration: 2 Dec 2009 → …

Conference

Conference	International Conference on Destination Branding and Marketing
Period	2/12/09 → …

Cite this

Evangelista, F., & Dioko, L. A. N. (2009). Susceptibility to interpersonal influence : a social basis for determining the strength of travelers' destination brand equity perceptions. In Proceedings of the 3rd International Conference on Destination Branding and Marketing, Institute for Tourism Studies, Macao S.A.R., China, 2-4 December 2009 (pp. 159-171). Institute for Tourism Studies, Macao.

Evangelista, Felicitas ; Dioko, Leonardo (Don) A. N. / Susceptibility to interpersonal influence : a social basis for determining the strength of travelers' destination brand equity perceptions. Proceedings of the 3rd International Conference on Destination Branding and Marketing, Institute for Tourism Studies, Macao S.A.R., China, 2-4 December 2009. Institute for Tourism Studies, Macao, 2009. pp. 159-171

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title = "Susceptibility to interpersonal influence : a social basis for determining the strength of travelers' destination brand equity perceptions",

abstract = "This study examines the effect of different types of social influence on travelers' perceptions of a destination's brand equity. The proposed model is tested using data obtained from a survey of 979 travelers in Macao. A brand equity measurement model previously developed for a tangible product brand is applied and validated in the context of a destination brand. The empirical results of the study will serve to strengthen the claim that branding principles can be readily generalized to tourism destinations.",

author = "Felicitas Evangelista and Dioko, \{Leonardo (Don) A. N.\}",

year = "2009",

language = "English",

isbn = "9789993751328",

pages = "159--171",

booktitle = "Proceedings of the 3rd International Conference on Destination Branding and Marketing, Institute for Tourism Studies, Macao S.A.R., China, 2-4 December 2009",

publisher = "Institute for Tourism Studies, Macao",

note = "International Conference on Destination Branding and Marketing ; Conference date: 02-12-2009",

}

Evangelista, F & Dioko, LAN 2009, Susceptibility to interpersonal influence : a social basis for determining the strength of travelers' destination brand equity perceptions. in Proceedings of the 3rd International Conference on Destination Branding and Marketing, Institute for Tourism Studies, Macao S.A.R., China, 2-4 December 2009. Institute for Tourism Studies, Macao, pp. 159-171, International Conference on Destination Branding and Marketing, 2/12/09.

Susceptibility to interpersonal influence : a social basis for determining the strength of travelers' destination brand equity perceptions. / Evangelista, Felicitas; Dioko, Leonardo (Don) A. N.
Proceedings of the 3rd International Conference on Destination Branding and Marketing, Institute for Tourism Studies, Macao S.A.R., China, 2-4 December 2009. Institute for Tourism Studies, Macao, 2009. p. 159-171.

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

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AU - Evangelista, Felicitas

AU - Dioko, Leonardo (Don) A. N.

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N2 - This study examines the effect of different types of social influence on travelers' perceptions of a destination's brand equity. The proposed model is tested using data obtained from a survey of 979 travelers in Macao. A brand equity measurement model previously developed for a tangible product brand is applied and validated in the context of a destination brand. The empirical results of the study will serve to strengthen the claim that branding principles can be readily generalized to tourism destinations.

AB - This study examines the effect of different types of social influence on travelers' perceptions of a destination's brand equity. The proposed model is tested using data obtained from a survey of 979 travelers in Macao. A brand equity measurement model previously developed for a tangible product brand is applied and validated in the context of a destination brand. The empirical results of the study will serve to strengthen the claim that branding principles can be readily generalized to tourism destinations.

UR - http://handle.uws.edu.au:8081/1959.7/559281

M3 - Conference Paper

SN - 9789993751328

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BT - Proceedings of the 3rd International Conference on Destination Branding and Marketing, Institute for Tourism Studies, Macao S.A.R., China, 2-4 December 2009

PB - Institute for Tourism Studies, Macao

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Evangelista F, Dioko LAN. Susceptibility to interpersonal influence : a social basis for determining the strength of travelers' destination brand equity perceptions. In Proceedings of the 3rd International Conference on Destination Branding and Marketing, Institute for Tourism Studies, Macao S.A.R., China, 2-4 December 2009. Institute for Tourism Studies, Macao. 2009. p. 159-171

Susceptibility to interpersonal influence : a social basis for determining the strength of travelers' destination brand equity perceptions

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