T-Shirts, style and the social construction of modern masculinities in urban Fiji

In this article I consider fashion as a key modality through which young Fiji citizens experience modernity and construct contemporary self-identities in dialogue with global popular culture. A multi-dimensional tool, fashion is effectively used as self-performance; a way of carrying the body in public spaces, including dress and style as well as mannerisms, demeanour, body shape and comportment. It follows that fashion also intersects with other social categories such as gender, sexual identity and race in order to inform local social scripts in which people judge their own and others’ appearance and define the nature of a desirable, modern body.