Tapping the multicultural market in Australia

Megan Watkins

    Research output: Chapter in Book / Conference PaperChapter

    Abstract

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    Original languageEnglish
    Title of host publicationMarketing and Multicultural Diversity
    Place of PublicationU.S.A
    PublisherAshgate
    Pages238-252
    Number of pages15
    ISBN (Print)0754643263
    Publication statusPublished - 2006

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