Abstract
![CDATA[Social media can be used to amplify your tax business presence and provide opportunities to connect with current and future clients in informed and yet personal ways that were never previously possible. However, effective social media practices involve more than joining a site and pushing a product. Social media also holds traps (or notoriety) for the unwary. This paper discusses: the practical aspects of setting up a social media account; managing the daily interactions; establishing an authentic valued presence; avoiding the traps.]]
| Original language | English |
|---|---|
| Title of host publication | Victorian and Tasmanian Convention Papers October 2013, Launceston, Tasmania |
| Publisher | Taxation Institute of Australia |
| Pages | 582-590 |
| Number of pages | 9 |
| Publication status | Published - 2013 |
| Event | Tasmania State Convention: Tax and Social Media Networking - Duration: 1 Jan 2013 → … |
Conference
| Conference | Tasmania State Convention: Tax and Social Media Networking |
|---|---|
| Period | 1/01/13 → … |
Keywords
- taxation
- social media
- blogs