Teenagers' in a developing country, their social class and TV program preferences in a globalising market

Syed H. Rahman, Md. Ridhwanul Haq

    Research output: Chapter in Book / Conference PaperConference Paperpeer-review

    Abstract

    ![CDATA[Evidence is mounting that consumer needs and wants are increasingly converging. This convergence is aided by a variety of products and services, including satellite dishes and globe-spanning TV networks. It is often claimed that MTV has drastically changed youth culture around the world, defining popular culture and speaking on behalf of teenagers everywhere. However, it is often argued that different classes watch different television programs. Using data gathered from Bangladesh, this research aims to find out the types and origins of TV programs mostly watched by developing country teenagers and differences in the TV program preferences of developing country teenagers of different social backgrounds. Findings show that; Bangladeshi teenagers prefer to watch contemporary reality type entertaining talent hunt, quiz and lifestyle shows more than talk shows that probably they do not see of relevance to them. As far as their TV watching behaviour is concerned, the teenagers market is much more regionalised than globalised. It is more so in case of lower social class teenagers whereas, teenagers of middle social class background are relatively more globally and less locally oriented than their lower social class counterparts.]]
    Original languageEnglish
    Title of host publicationSIBR-Thammasat 2012 Conference on Interdisciplinary Business & Economics Research: June 7th-9th, 2012, Ambassador Hotel, Bangkok, Thailand: Conference Proceedings. Vol. 1, No. 1
    PublisherSociety of Interdisciplinary Business Research
    Number of pages7
    Publication statusPublished - 2012
    EventSIBR Conference on Interdisciplinary Business & Economics Research -
    Duration: 7 Jun 2012 → …

    Publication series

    Name
    ISSN (Print)2223-5078

    Conference

    ConferenceSIBR Conference on Interdisciplinary Business & Economics Research
    Period7/06/12 → …

    Keywords

    • teenagers
    • television and teenagers
    • social aspects
    • marketing
    • consumers
    • Bangladesh

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