Abstract
For many parents who caved into the pressure and splashed out on a new tablet computer for their children this Christmas, the not inconsiderable initial purchase bill may almost be a distant memory. Yet the increasingly dollar-driven nature of the app market place will ensure the pain continues to be applied squarely to the hip pocket. Deliberate marketing to young children means that parents will doubtless face surprise bills for in-app purchases their children have unknowingly bought online. A survey in 2012, from global information company NPD, shows overwhelmingly that children's favourite pastime on their device is using apps. While many apps for children are free to install, app developers are using clever tactics to get our money in other ways.
| Original language | English |
|---|---|
| Title of host publication | A Year in the Life of Australia |
| Editors | The Conversation |
| Place of Publication | Albert Park, Vic. |
| Publisher | Future Leaders |
| Pages | 215-219 |
| Number of pages | 5 |
| ISBN (Print) | 9780987480767 |
| Publication status | Published - 2014 |