The argument for case study research

Arch G. Woodside; Hugh M. Pattinson; Roger Marshall

doi:10.1108/S1069-096420140000021013

The argument for case study research

Arch G. Woodside, Hugh M. Pattinson, Roger Marshall

School of Business

Research output: Chapter in Book / Conference Paper › Chapter

Abstract

Preface. Case studies have so many advantages for writers, readers, researchers, and educators; it is such a shame that most academic assessment systems give them so scant credit. For writers, there is an enormous freedom. No ironclad rules exist about form when writing a case study, no limits to topics or frames, often even the loosest of length restrictions. A glance at the table of contents of this volume of business-to-business case studies illustrates this freedom.

Original language	English
Title of host publication	Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing
Editors	Arch G. Woodside, Hugh M. Pattinson, Roger Marshall
Place of Publication	U.K.
Publisher	Emerald
Pages	ix-xvi
Number of pages	8
ISBN (Print)	9781784410803
DOIs	https://doi.org/10.1108/S1069-096420140000021013
Publication status	Published - 2014

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title = "The argument for case study research",

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The argument for case study research

Abstract

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