Abstract
In 1997, the glossy, up-market Brazilian magazine Casa Vogue, a local version of Vogue Living, featured as the cover story "Zen Style." The magazine invited twelve prominent Brazilian architects and interior decorators to produce designs that evoke ambiences of "Zen." Each professional was asked to define the qualities of this "Zen style." The story was reported under the heading "Zen style: more than a decorating style, it is a lifestyle" "¦ This story weaves together many of the different threads that have entangled Zen in Brazil. As I will argue later in this chapter, it exemplifies the way Zen is associated with urban cosmopolitanism, class distinction through taste, and the construction of the imagined worlds of the exotic other. I will unravel this imagery after examining the way in which Zen is a rhizomatic global religion and how it is reflected by the various "scapes" that Arjun Appedurai identifies as key features of the contemporary world (1996)
| Original language | English |
|---|---|
| Title of host publication | Japanese Religions In and Beyond the Japanese Diaspora |
| Editors | Ronan Alves Pereira, Hideaki Matsuoka |
| Place of Publication | U.S.A |
| Publisher | University of California |
| Pages | 146-169 |
| Number of pages | 24 |
| ISBN (Print) | 1557290873 |
| Publication status | Published - 2007 |
Keywords
- Zen Buddhism
- lifestyles
- Brazil
- mass media
- religion and sociology