The challenges in the wine sector, and winery entrepreneurs' ways of coping : an international perspective

The study examines, from an international perspective, contemporary challenges of wineries, as well as ways in which owners and managers are coping with those challenges. Marketing issues, including wine sales and finding international clients, competition, bureaucracy and the economic crisis emerge as the most prominent challenges for respondents. Increased involvement from government, the wine sector, as well as government-wine sector collaboration are identified as the most significant ways of coping with some of the challenges. At a time when the forces of competition and growing consumer markets appear to intersect, the findings have very important implications for wineries, their sector, and for consumers.