Abstract
![CDATA[While the study of the emic (cultural-specific) Chinese concepts of guanxi (relation), mianzi (prestige face), renqing (favour) and bao (reciprocity) is not new, there were very few studies on the interrelationships of these concepts. This paper looks at the literal and connotative meanings of these indigenous concepts and discusses the interrelationships of these concepts and their implications for international marketers doing business with the Chinese in China as well as in other countries. Analogies can also be extended to other collectivist cultures whereas the interdependent-self is more emphasised than the independent-self in society.]]
| Original language | English |
|---|---|
| Title of host publication | ANZMAC 2006 Proceedings: Brisbane, Queensland 4-6 December 2006: Advancing Theory, Maintaining Relevance |
| Publisher | Queensland University of Technology |
| Number of pages | 1 |
| ISBN (Print) | 1741071593 |
| Publication status | Published - 2006 |
| Event | Australian and New Zealand Marketing Academy Conference - Duration: 1 Dec 2013 → … |
Conference
| Conference | Australian and New Zealand Marketing Academy Conference |
|---|---|
| Period | 1/12/13 → … |
Keywords
- business etiquette
- corporate culture
- China
- national characteristics, Chinese
- international business enterprises
- export marketing
