The Chinese concepts of guanxi, mianzi, renqing and bao : their interrelationships and implications for international business

Alvin Chan

The Chinese concepts of guanxi, mianzi, renqing and bao : their interrelationships and implications for international business

Alvin Chan

Research output: Chapter in Book / Conference Paper › Conference Paper

Abstract

While the study of the emic (cultural-specific) Chinese concepts of guanxi (relation), mianzi (prestige face), renqing (favour) and bao (reciprocity) is not new, there were very few studies on the interrelationships of these concepts. This paper looks at the literal and connotative meanings of these indigenous concepts and discusses the interrelationships of these concepts and their implications for international marketers doing business with the Chinese in China as well as in other countries. Analogies can also be extended to other collectivist cultures whereas the interdependent-self is more emphasised than the independent-self in society.

Original language	English
Title of host publication	ANZMAC 2006 Proceedings: Brisbane, Queensland 4-6 December 2006: Advancing Theory, Maintaining Relevance
Publisher	Queensland University of Technology
Number of pages	1
ISBN (Print)	1741071593
Publication status	Published - 2006
Event	Australian and New Zealand Marketing Academy Conference - Duration: 1 Dec 2013 → …

Conference

Conference	Australian and New Zealand Marketing Academy Conference
Period	1/12/13 → …

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 17 Partnerships for the Goals

Keywords

business etiquette
corporate culture
China
national characteristics, Chinese
international business enterprises
export marketing

Cite this

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title = "The Chinese concepts of guanxi, mianzi, renqing and bao : their interrelationships and implications for international business",

abstract = "While the study of the emic (cultural-specific) Chinese concepts of guanxi (relation), mianzi (prestige face), renqing (favour) and bao (reciprocity) is not new, there were very few studies on the interrelationships of these concepts. This paper looks at the literal and connotative meanings of these indigenous concepts and discusses the interrelationships of these concepts and their implications for international marketers doing business with the Chinese in China as well as in other countries. Analogies can also be extended to other collectivist cultures whereas the interdependent-self is more emphasised than the independent-self in society.",

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author = "Alvin Chan",

year = "2006",

language = "English",

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booktitle = "ANZMAC 2006 Proceedings: Brisbane, Queensland 4-6 December 2006: Advancing Theory, Maintaining Relevance",

publisher = "Queensland University of Technology",

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AU - Chan, Alvin

PY - 2006

Y1 - 2006

N2 - While the study of the emic (cultural-specific) Chinese concepts of guanxi (relation), mianzi (prestige face), renqing (favour) and bao (reciprocity) is not new, there were very few studies on the interrelationships of these concepts. This paper looks at the literal and connotative meanings of these indigenous concepts and discusses the interrelationships of these concepts and their implications for international marketers doing business with the Chinese in China as well as in other countries. Analogies can also be extended to other collectivist cultures whereas the interdependent-self is more emphasised than the independent-self in society.

AB - While the study of the emic (cultural-specific) Chinese concepts of guanxi (relation), mianzi (prestige face), renqing (favour) and bao (reciprocity) is not new, there were very few studies on the interrelationships of these concepts. This paper looks at the literal and connotative meanings of these indigenous concepts and discusses the interrelationships of these concepts and their implications for international marketers doing business with the Chinese in China as well as in other countries. Analogies can also be extended to other collectivist cultures whereas the interdependent-self is more emphasised than the independent-self in society.

KW - business etiquette

KW - corporate culture

KW - China

KW - national characteristics, Chinese

KW - international business enterprises

KW - export marketing

UR - http://handle.uws.edu.au:8081/1959.7/44970

M3 - Conference Paper

SN - 1741071593

BT - ANZMAC 2006 Proceedings: Brisbane, Queensland 4-6 December 2006: Advancing Theory, Maintaining Relevance

PB - Queensland University of Technology

T2 - Australian and New Zealand Marketing Academy Conference

Y2 - 1 December 2013

ER -

The Chinese concepts of guanxi, mianzi, renqing and bao : their interrelationships and implications for international business

Abstract

Conference

UN SDGs

Keywords

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Cite this