Abstract
This teaching case illustrates the use of community development strategies to increase and enhance community sport participation of a targeted minority group. Royal Life Saving Society of Australia is presented here as an example of an organisation that embraced cultural change and developed a strategic approach to inclusive provision for individuals from marginalised population groups. The case is based on a community development framework that includes multiple facets: a shared concern about a social problem requiring action; encouraging the active participation of a marginalised group; forming public sector partnerships to pool resources and build political support; adopting collaborative principles of organising; collectively developing and implementing action plans; and re-conceptualising traditional ideas around accountability. The case facilitates the examination of the theoretical and practical considerations of adopting a community development approach in sport management.
Original language | English |
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Pages (from-to) | 139-151 |
Number of pages | 13 |
Journal | Sport Management Review |
Volume | 18 |
Issue number | 1 |
DOIs | |
Publication status | Published - 2015 |