Abstract
The E-Novation Project explored development of a new collaborative information platform focused on Innovation and E-Marketing, drawing on research from a diverse range of contributors, and from a previous ANZMAC Special Session on Web 2.0 and Marketing. Key themes for an emerging E-Novation Collaborative Platform which will transform EMarketing to a new generation ("E-Marketing 2.0") include: Fully Converged Information and Social Platform, E-Marketing as a Component of a Web 3.0/4.0 system, Redefined Collaborative Communication, Virtual/Augmented Reality - E-Novation "Worlds", Service-Dominant Logic (SDL) Marketing and Innovation, Digital Branding, Social CRM, and Social Graphing E-Marketing. E-Novation will be the Innovation and Marketing Social and Business Service.
| Original language | English |
|---|---|
| Title of host publication | Doing More With Less: Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Annual Conference, 29 November - 1 December 2010, Christchurch, New Zealand |
| Publisher | University of Canterbury |
| Number of pages | 8 |
| ISBN (Print) | 9780473178208 |
| Publication status | Published - 2010 |
| Event | Australian & New Zealand Marketing Academy. Conference - Duration: 3 Dec 2012 → … |
Conference
| Conference | Australian & New Zealand Marketing Academy. Conference |
|---|---|
| Period | 3/12/12 → … |