The E-Novation Project : e-marketing 2.0 and beyond

Hugh M. Pattinson

The E-Novation Project : e-marketing 2.0 and beyond

Hugh M. Pattinson

School of Business

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

Abstract

The E-Novation Project explored development of a new collaborative information platform focused on Innovation and E-Marketing, drawing on research from a diverse range of contributors, and from a previous ANZMAC Special Session on Web 2.0 and Marketing. Key themes for an emerging E-Novation Collaborative Platform which will transform EMarketing to a new generation ("E-Marketing 2.0") include: Fully Converged Information and Social Platform, E-Marketing as a Component of a Web 3.0/4.0 system, Redefined Collaborative Communication, Virtual/Augmented Reality - E-Novation "Worlds", Service-Dominant Logic (SDL) Marketing and Innovation, Digital Branding, Social CRM, and Social Graphing E-Marketing. E-Novation will be the Innovation and Marketing Social and Business Service.

Original language	English
Title of host publication	Doing More With Less: Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Annual Conference, 29 November - 1 December 2010, Christchurch, New Zealand
Publisher	University of Canterbury
Number of pages	8
ISBN (Print)	9780473178208
Publication status	Published - 2010
Event	Australian & New Zealand Marketing Academy. Conference - Duration: 3 Dec 2012 → …

Conference

Conference	Australian & New Zealand Marketing Academy. Conference
Period	3/12/12 → …

Cite this

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title = "The E-Novation Project : e-marketing 2.0 and beyond",

abstract = "The E-Novation Project explored development of a new collaborative information platform focused on Innovation and E-Marketing, drawing on research from a diverse range of contributors, and from a previous ANZMAC Special Session on Web 2.0 and Marketing. Key themes for an emerging E-Novation Collaborative Platform which will transform EMarketing to a new generation ({"}E-Marketing 2.0{"}) include: Fully Converged Information and Social Platform, E-Marketing as a Component of a Web 3.0/4.0 system, Redefined Collaborative Communication, Virtual/Augmented Reality - E-Novation {"}Worlds{"}, Service-Dominant Logic (SDL) Marketing and Innovation, Digital Branding, Social CRM, and Social Graphing E-Marketing. E-Novation will be the Innovation and Marketing Social and Business Service.",

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AB - The E-Novation Project explored development of a new collaborative information platform focused on Innovation and E-Marketing, drawing on research from a diverse range of contributors, and from a previous ANZMAC Special Session on Web 2.0 and Marketing. Key themes for an emerging E-Novation Collaborative Platform which will transform EMarketing to a new generation ("E-Marketing 2.0") include: Fully Converged Information and Social Platform, E-Marketing as a Component of a Web 3.0/4.0 system, Redefined Collaborative Communication, Virtual/Augmented Reality - E-Novation "Worlds", Service-Dominant Logic (SDL) Marketing and Innovation, Digital Branding, Social CRM, and Social Graphing E-Marketing. E-Novation will be the Innovation and Marketing Social and Business Service.

UR - http://handle.uws.edu.au:8081/1959.7/558884

M3 - Conference Paper

SN - 9780473178208

BT - Doing More With Less: Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Annual Conference, 29 November - 1 December 2010, Christchurch, New Zealand

PB - University of Canterbury

T2 - Australian & New Zealand Marketing Academy. Conference

Y2 - 3 December 2012

ER -

The E-Novation Project : e-marketing 2.0 and beyond

Abstract

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