The E-novation project : from Web 2.0 to social media marketing

Hugh M. Pattinson

The E-novation project : from Web 2.0 to social media marketing

Hugh M. Pattinson

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

Abstract

![CDATA[The E-Novation Project focused on development of a new collaborative information platform, drawing on research from a diverse range of contributors, and a previous ANZMAC Special Session on Web 2.0 and Marketing. Although a variety of new and emerging themes were highlighted in Pattinson & Low (2011), by early 2011, Social Media was literally developing a life of its own, heading toward becoming the main centre for marketing conversation and activity by mid 2010s. Key Web 2.0 principles are extended in this paper for social media developments. Issues and challenges discussed include marketing conversations, faster ideation to delivery times, redefining marketing teams, and tracking social media information.]]

Original language	English
Title of host publication	Marketing in the Age of Consumerism: Jekyll or Hyde?: Australian & New Zealand Marketing Academy (ANZMAC) 2011 Conference Proceedings: November 28-30, 2011, Perth Convention and Exhibition Centre, Western Australia
Publisher	Edith Cowan University
Number of pages	7
ISBN (Print)	9780646563305
Publication status	Published - 2011
Event	Australian & New Zealand Marketing Academy. Conference - Duration: 3 Dec 2012 → …

Conference

Conference	Australian & New Zealand Marketing Academy. Conference
Period	3/12/12 → …

Cite this

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title = "The E-novation project : from Web 2.0 to social media marketing",

abstract = "![CDATA[The E-Novation Project focused on development of a new collaborative information platform, drawing on research from a diverse range of contributors, and a previous ANZMAC Special Session on Web 2.0 and Marketing. Although a variety of new and emerging themes were highlighted in Pattinson & Low (2011), by early 2011, Social Media was literally developing a life of its own, heading toward becoming the main centre for marketing conversation and activity by mid 2010s. Key Web 2.0 principles are extended in this paper for social media developments. Issues and challenges discussed include marketing conversations, faster ideation to delivery times, redefining marketing teams, and tracking social media information.]]",

author = "Pattinson, {Hugh M.}",

year = "2011",

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booktitle = "Marketing in the Age of Consumerism: Jekyll or Hyde?: Australian & New Zealand Marketing Academy (ANZMAC) 2011 Conference Proceedings: November 28-30, 2011, Perth Convention and Exhibition Centre, Western Australia",

publisher = "Edith Cowan University",

note = "Australian & New Zealand Marketing Academy. Conference ; Conference date: 03-12-2012",

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Pattinson, HM 2011, The E-novation project : from Web 2.0 to social media marketing. in Marketing in the Age of Consumerism: Jekyll or Hyde?: Australian & New Zealand Marketing Academy (ANZMAC) 2011 Conference Proceedings: November 28-30, 2011, Perth Convention and Exhibition Centre, Western Australia. Edith Cowan University, Australian & New Zealand Marketing Academy. Conference, 3/12/12.

The E-novation project : from Web 2.0 to social media marketing. / Pattinson, Hugh M.
Marketing in the Age of Consumerism: Jekyll or Hyde?: Australian & New Zealand Marketing Academy (ANZMAC) 2011 Conference Proceedings: November 28-30, 2011, Perth Convention and Exhibition Centre, Western Australia. Edith Cowan University, 2011.

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

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UR - http://handle.uws.edu.au:8081/1959.7/563358

M3 - Conference Paper

SN - 9780646563305

BT - Marketing in the Age of Consumerism: Jekyll or Hyde?: Australian & New Zealand Marketing Academy (ANZMAC) 2011 Conference Proceedings: November 28-30, 2011, Perth Convention and Exhibition Centre, Western Australia

PB - Edith Cowan University

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The E-novation project : from Web 2.0 to social media marketing

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