The effect of social support on emotional labor through professional identity : evidence from the content industry

Hengchun Zhao; Youqing Fan; Leven J. Zheng; Xiaoyan Liang; Weisheng Chiu; Xue Jiang; Wei Liu

doi:10.4018/JGIM.302916

The effect of social support on emotional labor through professional identity : evidence from the content industry

Hengchun Zhao, Youqing Fan, Leven J. Zheng, Xiaoyan Liang, Weisheng Chiu, Xue Jiang, Wei Liu

Western Sydney University

Research output: Contribution to journal › Article › peer-review

Abstract

Drawing on the conservation of resources (COR) theory, the authors investigate whether and how social support impacts the emotional labor of live streamers through professional identity. They also explore the boundary conditions by focusing on the moderation effect of emotional intelligence. Based on a sample of 331 live streamers in the content industry, the results show that social support weakens (enhances) live streamers' surface acting (deep acting) by enhancing their professional identity. Emotional intelligence significantly moderates the professional identity-emotional labor relationship. In addition, they find that emotional intelligence strengthens the negative indirect effect of social support on surface acting through professional identity but weakens the positive indirect effect of social support and deep acting through professional identity. They also discuss theoretical contribution in emotional labor literature and practical implications for live commerce.

Original language	English
Article number	16
Number of pages	19
Journal	Journal of Global Information Management
Volume	30
Issue number	1
DOIs	https://doi.org/10.4018/JGIM.302916
Publication status	Published - 2022

Open Access - Access Right Statement

This article published as an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and production in any medium, provided the author of the original work and original publication source are properly credited.

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title = "The effect of social support on emotional labor through professional identity : evidence from the content industry",

abstract = "Drawing on the conservation of resources (COR) theory, the authors investigate whether and how social support impacts the emotional labor of live streamers through professional identity. They also explore the boundary conditions by focusing on the moderation effect of emotional intelligence. Based on a sample of 331 live streamers in the content industry, the results show that social support weakens (enhances) live streamers' surface acting (deep acting) by enhancing their professional identity. Emotional intelligence significantly moderates the professional identity-emotional labor relationship. In addition, they find that emotional intelligence strengthens the negative indirect effect of social support on surface acting through professional identity but weakens the positive indirect effect of social support and deep acting through professional identity. They also discuss theoretical contribution in emotional labor literature and practical implications for live commerce.",

author = "Hengchun Zhao and Youqing Fan and Zheng, {Leven J.} and Xiaoyan Liang and Weisheng Chiu and Xue Jiang and Wei Liu",

year = "2022",

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T1 - The effect of social support on emotional labor through professional identity : evidence from the content industry

AU - Zhao, Hengchun

AU - Fan, Youqing

AU - Zheng, Leven J.

AU - Liang, Xiaoyan

AU - Chiu, Weisheng

AU - Jiang, Xue

AU - Liu, Wei

PY - 2022

Y1 - 2022

N2 - Drawing on the conservation of resources (COR) theory, the authors investigate whether and how social support impacts the emotional labor of live streamers through professional identity. They also explore the boundary conditions by focusing on the moderation effect of emotional intelligence. Based on a sample of 331 live streamers in the content industry, the results show that social support weakens (enhances) live streamers' surface acting (deep acting) by enhancing their professional identity. Emotional intelligence significantly moderates the professional identity-emotional labor relationship. In addition, they find that emotional intelligence strengthens the negative indirect effect of social support on surface acting through professional identity but weakens the positive indirect effect of social support and deep acting through professional identity. They also discuss theoretical contribution in emotional labor literature and practical implications for live commerce.

AB - Drawing on the conservation of resources (COR) theory, the authors investigate whether and how social support impacts the emotional labor of live streamers through professional identity. They also explore the boundary conditions by focusing on the moderation effect of emotional intelligence. Based on a sample of 331 live streamers in the content industry, the results show that social support weakens (enhances) live streamers' surface acting (deep acting) by enhancing their professional identity. Emotional intelligence significantly moderates the professional identity-emotional labor relationship. In addition, they find that emotional intelligence strengthens the negative indirect effect of social support on surface acting through professional identity but weakens the positive indirect effect of social support and deep acting through professional identity. They also discuss theoretical contribution in emotional labor literature and practical implications for live commerce.

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DO - 10.4018/JGIM.302916

M3 - Article

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VL - 30

JO - Journal of Global Information Management

JF - Journal of Global Information Management

IS - 1

M1 - 16

ER -

The effect of social support on emotional labor through professional identity : evidence from the content industry

Abstract

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