The effects of digital business adoption on hotel performance : a conceptual framework for small-and-medium-sized hotels in Malaysia

Mohd Faizal Bin Ayob, Marhaiza Ibrahim

Research output: Chapter in Book / Conference PaperConference Paper

Abstract

![CDATA[This study aims to investigate the adoption effects of digital business on hotel performance among Small-and-Medium-Sized-Hotels (SMHs) in Malaysia. The methodology of this study is a multiple case study with six SMHs in Malaysia. A conceptual framework was developed to capture elements from extant digital business adoption literature that are defined in the research questions. Methodologically, the study provides an interpretive evaluation of digital business development in a developing country for the Malaysia context. Strategies for improving digital business development in the SMHs are presented, as well as the implication of the research findings. The findings of this study will benefit the Malaysian hotel industries by providing critical information to management to assist in deciding whether SMHs should strategically invest in adopting digital business and technology or not and in determining specific areas of focus for digital business development.]]
Original languageEnglish
Title of host publicationThe Changing Landscape of Tourism and Hospitality: The Impact of Emerging Markets and Emerging Destinations: Proceedings of the 26th CAUTHE Annual Conference, 8-11 February, Sydney, Australia
PublisherCAUTHE
Pages651-658
Number of pages8
ISBN (Print)9780987050793
Publication statusPublished - 2016
EventCAUTHE Conference -
Duration: 8 Feb 2016 → …

Conference

ConferenceCAUTHE Conference
Period8/02/16 → …

Keywords

  • Internet
  • hotel management
  • electronic commerce
  • small business
  • Malaysia
  • computer networks

Fingerprint

Dive into the research topics of 'The effects of digital business adoption on hotel performance : a conceptual framework for small-and-medium-sized hotels in Malaysia'. Together they form a unique fingerprint.

Cite this