Abstract
![CDATA[This study aims to investigate the adoption effects of digital business on hotel performance among Small-and-Medium-Sized-Hotels (SMHs) in Malaysia. The methodology of this study is a multiple case study with six SMHs in Malaysia. A conceptual framework was developed to capture elements from extant digital business adoption literature that are defined in the research questions. Methodologically, the study provides an interpretive evaluation of digital business development in a developing country for the Malaysia context. Strategies for improving digital business development in the SMHs are presented, as well as the implication of the research findings. The findings of this study will benefit the Malaysian hotel industries by providing critical information to management to assist in deciding whether SMHs should strategically invest in adopting digital business and technology or not and in determining specific areas of focus for digital business development.]]
Original language | English |
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Title of host publication | The Changing Landscape of Tourism and Hospitality: The Impact of Emerging Markets and Emerging Destinations: Proceedings of the 26th CAUTHE Annual Conference, 8-11 February, Sydney, Australia |
Publisher | CAUTHE |
Pages | 651-658 |
Number of pages | 8 |
ISBN (Print) | 9780987050793 |
Publication status | Published - 2016 |
Event | CAUTHE Conference - Duration: 8 Feb 2016 → … |
Conference
Conference | CAUTHE Conference |
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Period | 8/02/16 → … |
Keywords
- Internet
- hotel management
- electronic commerce
- small business
- Malaysia
- computer networks