The Faces of Breastfeeding Support - Exploring Breastfeeding Support Communities Online: Australian Motherhood Initiative for Research and Community Involvement (AMIRCI) national conference 2019 (Sydney, Australia)

Nicole Bridges

The Faces of Breastfeeding Support - Exploring Breastfeeding Support Communities Online: Australian Motherhood Initiative for Research and Community Involvement (AMIRCI) national conference 2019 (Sydney, Australia)

Nicole Bridges

School of Arts

Research output: Other contribution › peer-review

Abstract

This presentation will discuss a recently submitted PhD study that employs an online ethnographic research approach to explore the experiences of parents seeking, receiving and giving breastfeeding support online, and the nature of that support. The quantitative data collection for this netnography was undertaken by the researcher following the activities of 15 individual ABA-sanctioned closed Facebook groups.

The findings presented explore the characteristics and contents of the queries and responses, illustrating how Facebook can be used to provide social support in addition to learning and coping strategies in these online communities. In terms of breastfeeding support, social media is a relatively new method of providing that support. It is hoped that by focusing on the emergence of new technologies and adopting social media as a mainstream method of breastfeeding support, we can assist the current generation of mothers as they adapt mothering in response to new technologies and online worlds.

Original language	English
Type	Conference presentation
Publication status	Published - 11 Jul 2019

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 16 Peace, Justice and Strong Institutions

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title = "The Faces of Breastfeeding Support - Exploring Breastfeeding Support Communities Online: Australian Motherhood Initiative for Research and Community Involvement (AMIRCI) national conference 2019 (Sydney, Australia)",

abstract = "This presentation will discuss a recently submitted PhD study that employs an online ethnographic research approach to explore the experiences of parents seeking, receiving and giving breastfeeding support online, and the nature of that support. The quantitative data collection for this netnography was undertaken by the researcher following the activities of 15 individual ABA-sanctioned closed Facebook groups. The findings presented explore the characteristics and contents of the queries and responses, illustrating how Facebook can be used to provide social support in addition to learning and coping strategies in these online communities. In terms of breastfeeding support, social media is a relatively new method of providing that support. It is hoped that by focusing on the emergence of new technologies and adopting social media as a mainstream method of breastfeeding support, we can assist the current generation of mothers as they adapt mothering in response to new technologies and online worlds. ",

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N2 - This presentation will discuss a recently submitted PhD study that employs an online ethnographic research approach to explore the experiences of parents seeking, receiving and giving breastfeeding support online, and the nature of that support. The quantitative data collection for this netnography was undertaken by the researcher following the activities of 15 individual ABA-sanctioned closed Facebook groups. The findings presented explore the characteristics and contents of the queries and responses, illustrating how Facebook can be used to provide social support in addition to learning and coping strategies in these online communities. In terms of breastfeeding support, social media is a relatively new method of providing that support. It is hoped that by focusing on the emergence of new technologies and adopting social media as a mainstream method of breastfeeding support, we can assist the current generation of mothers as they adapt mothering in response to new technologies and online worlds.

AB - This presentation will discuss a recently submitted PhD study that employs an online ethnographic research approach to explore the experiences of parents seeking, receiving and giving breastfeeding support online, and the nature of that support. The quantitative data collection for this netnography was undertaken by the researcher following the activities of 15 individual ABA-sanctioned closed Facebook groups. The findings presented explore the characteristics and contents of the queries and responses, illustrating how Facebook can be used to provide social support in addition to learning and coping strategies in these online communities. In terms of breastfeeding support, social media is a relatively new method of providing that support. It is hoped that by focusing on the emergence of new technologies and adopting social media as a mainstream method of breastfeeding support, we can assist the current generation of mothers as they adapt mothering in response to new technologies and online worlds.

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