The founding of the Born Global company in Denmark and Australia : sensemaking and networking

Erik Stavnsager Rasmussen; Tage Koed Madsen; Felicitas U. Evangelista

doi:10.1108/13555850110764793

The founding of the Born Global company in Denmark and Australia : sensemaking and networking

Erik Stavnsager Rasmussen, Tage Koed Madsen, Felicitas U. Evangelista

Research output: Contribution to journal › Article

130 Citations (Scopus)

Abstract

Attempts to consider how a founder has reduced equivocality in relation to support networks and reducing risks, especially in an international environment. Presents the case studies of five Danish and Australian born global companies. Considers different global models and their limitations. Presents the findings of recent surveys in this area. Concludes that internationalization has not been the primary objective in the founding process and gives direction for further research.

Original language	English
Pages (from-to)	75-107
Number of pages	33
Journal	Asia Pacific journal of marketing and logistics
Volume	13
Issue number	3
DOIs	https://doi.org/10.1108/13555850110764793
Publication status	Published - 2001

Keywords

Australia
Denmark
entrepreneurs
multinationals
risk
Entrepreneurs
Risk
Multinationals

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10.1108/13555850110764793

Cite this

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KW - Denmark

KW - entrepreneurs

KW - multinationals

KW - risk

KW - Entrepreneurs

KW - Risk

KW - Multinationals

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The founding of the Born Global company in Denmark and Australia : sensemaking and networking

Abstract

Keywords

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