The great "I can" : broadening the scope of self-efficacy in goal-directed consumer behaviour

Francine Garlin; Robyn McGuiggan

The great "I can" : broadening the scope of self-efficacy in goal-directed consumer behaviour

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

Abstract

The value of the self-efficacy construct to the study of consumer behaviour has begun to receive greater albeit limited attention. The purpose of this paper is to consolidate the work done to date on self-efficacy, and extend its application by conceptualising how it may relate to a much broader array of consumer behaviour than has previously been acknowledged in any one study. Self-efficacy is one variable among multiple determinants of behaviour. However, there is evidence to suggest that the role of self-efficacy in consumer behaviour warrants more attention by researchers to better understand consumers' goal-directed thoughts, feelings and actions.

Original language	English
Title of host publication	Bridging Marketing Theory and Practice: Conference Proceedings Australian and New Zealand Marketing Academy Conference (ANZMAC 2001), 1st-5th December 2001, Massey University
Publisher	Massey University College of Business
Number of pages	8
ISBN (Print)	473082063
Publication status	Published - 2001
Event	Australian and New Zealand Marketing Academy Conference - Duration: 1 Dec 2001 → …

Conference

Conference	Australian and New Zealand Marketing Academy Conference
Period	1/12/01 → …

Cite this

@inproceedings{50b2ac399fa84df2a8979189a47bfca0,

title = "The great {"}I can{"} : broadening the scope of self-efficacy in goal-directed consumer behaviour",

abstract = "The value of the self-efficacy construct to the study of consumer behaviour has begun to receive greater albeit limited attention. The purpose of this paper is to consolidate the work done to date on self-efficacy, and extend its application by conceptualising how it may relate to a much broader array of consumer behaviour than has previously been acknowledged in any one study. Self-efficacy is one variable among multiple determinants of behaviour. However, there is evidence to suggest that the role of self-efficacy in consumer behaviour warrants more attention by researchers to better understand consumers' goal-directed thoughts, feelings and actions.",

author = "Francine Garlin and Robyn McGuiggan",

year = "2001",

language = "English",

isbn = "473082063",

booktitle = "Bridging Marketing Theory and Practice: Conference Proceedings Australian and New Zealand Marketing Academy Conference (ANZMAC 2001), 1st-5th December 2001, Massey University",

publisher = "Massey University College of Business",

note = "Australian and New Zealand Marketing Academy Conference ; Conference date: 01-12-2001",

}

Garlin, F & McGuiggan, R 2001, The great "I can" : broadening the scope of self-efficacy in goal-directed consumer behaviour. in Bridging Marketing Theory and Practice: Conference Proceedings Australian and New Zealand Marketing Academy Conference (ANZMAC 2001), 1st-5th December 2001, Massey University. Massey University College of Business, Australian and New Zealand Marketing Academy Conference, 1/12/01.

The great "I can" : broadening the scope of self-efficacy in goal-directed consumer behaviour. / Garlin, Francine; McGuiggan, Robyn.
Bridging Marketing Theory and Practice: Conference Proceedings Australian and New Zealand Marketing Academy Conference (ANZMAC 2001), 1st-5th December 2001, Massey University. Massey University College of Business, 2001.

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

TY - GEN

T1 - The great "I can" : broadening the scope of self-efficacy in goal-directed consumer behaviour

AU - Garlin, Francine

AU - McGuiggan, Robyn

PY - 2001

Y1 - 2001

N2 - The value of the self-efficacy construct to the study of consumer behaviour has begun to receive greater albeit limited attention. The purpose of this paper is to consolidate the work done to date on self-efficacy, and extend its application by conceptualising how it may relate to a much broader array of consumer behaviour than has previously been acknowledged in any one study. Self-efficacy is one variable among multiple determinants of behaviour. However, there is evidence to suggest that the role of self-efficacy in consumer behaviour warrants more attention by researchers to better understand consumers' goal-directed thoughts, feelings and actions.

AB - The value of the self-efficacy construct to the study of consumer behaviour has begun to receive greater albeit limited attention. The purpose of this paper is to consolidate the work done to date on self-efficacy, and extend its application by conceptualising how it may relate to a much broader array of consumer behaviour than has previously been acknowledged in any one study. Self-efficacy is one variable among multiple determinants of behaviour. However, there is evidence to suggest that the role of self-efficacy in consumer behaviour warrants more attention by researchers to better understand consumers' goal-directed thoughts, feelings and actions.

UR - http://handle.uws.edu.au:8081/1959.7/533589

UR - http://anzmac.info/conference/2001/

M3 - Conference Paper

SN - 473082063

BT - Bridging Marketing Theory and Practice: Conference Proceedings Australian and New Zealand Marketing Academy Conference (ANZMAC 2001), 1st-5th December 2001, Massey University

PB - Massey University College of Business

T2 - Australian and New Zealand Marketing Academy Conference

Y2 - 1 December 2001

ER -

The great "I can" : broadening the scope of self-efficacy in goal-directed consumer behaviour

Abstract

Conference

Other files and links

Fingerprint

Cite this