Abstract
Most research in the domain of relationship marketing has focused on the antecedents of loyalty and commitment in industrial markets, distribution channels or consumer goods. This study, however, models the antecedents of clients' relationship commitment in the context of a professional service, high credence qualities. The impact of four key explanatory variables are examined.
| Original language | English |
|---|---|
| Pages (from-to) | 151-170 |
| Number of pages | 20 |
| Journal | Journal of Services Marketing |
| Volume | 13 |
| Issue number | 2 |
| Publication status | Published - 1999 |
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