TY - JOUR
T1 - The impact of communication effectiveness and service quality on relationship commitment in consumer, professional services
AU - Sharma, Neeru
AU - Patterson, Paul G.
PY - 1999
Y1 - 1999
N2 - Most research in the domain of relationship marketing has focused on the antecedents of loyalty and commitment in industrial markets, distribution channels or consumer goods. This study, however, models the antecedents of clients' relationship commitment in the context of a professional service, high credence qualities. The impact of four key explanatory variables are examined.
AB - Most research in the domain of relationship marketing has focused on the antecedents of loyalty and commitment in industrial markets, distribution channels or consumer goods. This study, however, models the antecedents of clients' relationship commitment in the context of a professional service, high credence qualities. The impact of four key explanatory variables are examined.
UR - http://handle.uws.edu.au:8081/1959.7/534007
UR - http://search.proquest.com/docview/212651121?accountid=36155
M3 - Article
SN - 0887-6045
VL - 13
SP - 151
EP - 170
JO - Journal of Services Marketing
JF - Journal of Services Marketing
IS - 2
ER -