The impact on the regulatory regime on foreign franchisors' entry in China : the KFC and McDonald's experience

Zhiqiong June Wang; Andrew Terry

The impact on the regulatory regime on foreign franchisors' entry in China : the KFC and McDonald's experience

School of Law

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

Abstract

The Open Door policy introduced by Deng Xiaoping in the late 1970s ended three decades of isolation and re-engaged China with the outside world. It also created an environment in which franchising could be used as a business expansion strategy. However, in addition to the normal commercial and cultural issues which challenge any franchise system in its international expansion, foreign franchisors proposing to enter China faced additional regulatory obstacles. Market entry, participation in particular business sectors and even the use of franchising as a method of business operation and expansion have all raised complex regulatory issues. This paper reviews the entry and expansion mode of KFC and McDonald's, and analyses the influence of the regulatory and legal environment on their strategies.

Original language	English
Title of host publication	Proceedings of the 24th Annual International Society of Franchising (ISOF) Conference, University of New South Wales, 7-9 June 2010
Publisher	University of New South Wales
Number of pages	37
Publication status	Published - 2010
Event	International Society of Franchising Conference - Duration: 7 Jun 2010 → …

Conference

Conference	International Society of Franchising Conference
Period	7/06/10 → …

Cite this

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title = "The impact on the regulatory regime on foreign franchisors' entry in China : the KFC and McDonald's experience",

abstract = "The Open Door policy introduced by Deng Xiaoping in the late 1970s ended three decades of isolation and re-engaged China with the outside world. It also created an environment in which franchising could be used as a business expansion strategy. However, in addition to the normal commercial and cultural issues which challenge any franchise system in its international expansion, foreign franchisors proposing to enter China faced additional regulatory obstacles. Market entry, participation in particular business sectors and even the use of franchising as a method of business operation and expansion have all raised complex regulatory issues. This paper reviews the entry and expansion mode of KFC and McDonald's, and analyses the influence of the regulatory and legal environment on their strategies.",

author = "Wang, {Zhiqiong June} and Andrew Terry",

year = "2010",

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booktitle = "Proceedings of the 24th Annual International Society of Franchising (ISOF) Conference, University of New South Wales, 7-9 June 2010",

publisher = "University of New South Wales",

note = "International Society of Franchising Conference ; Conference date: 07-06-2010",

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The impact on the regulatory regime on foreign franchisors' entry in China : the KFC and McDonald's experience. / Wang, Zhiqiong June; Terry, Andrew.
Proceedings of the 24th Annual International Society of Franchising (ISOF) Conference, University of New South Wales, 7-9 June 2010. University of New South Wales, 2010.

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

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AU - Terry, Andrew

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N2 - The Open Door policy introduced by Deng Xiaoping in the late 1970s ended three decades of isolation and re-engaged China with the outside world. It also created an environment in which franchising could be used as a business expansion strategy. However, in addition to the normal commercial and cultural issues which challenge any franchise system in its international expansion, foreign franchisors proposing to enter China faced additional regulatory obstacles. Market entry, participation in particular business sectors and even the use of franchising as a method of business operation and expansion have all raised complex regulatory issues. This paper reviews the entry and expansion mode of KFC and McDonald's, and analyses the influence of the regulatory and legal environment on their strategies.

AB - The Open Door policy introduced by Deng Xiaoping in the late 1970s ended three decades of isolation and re-engaged China with the outside world. It also created an environment in which franchising could be used as a business expansion strategy. However, in addition to the normal commercial and cultural issues which challenge any franchise system in its international expansion, foreign franchisors proposing to enter China faced additional regulatory obstacles. Market entry, participation in particular business sectors and even the use of franchising as a method of business operation and expansion have all raised complex regulatory issues. This paper reviews the entry and expansion mode of KFC and McDonald's, and analyses the influence of the regulatory and legal environment on their strategies.

UR - http://handle.uws.edu.au:8081/1959.7/563706

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BT - Proceedings of the 24th Annual International Society of Franchising (ISOF) Conference, University of New South Wales, 7-9 June 2010

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ER -

The impact on the regulatory regime on foreign franchisors' entry in China : the KFC and McDonald's experience

Abstract

Conference

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