@inproceedings{516a960614454db2a38321fcf7fd37a8,
title = "The importance of aesthetics on perceived value and purchase intention",
abstract = "The purpose is to ascertain whether aesthetic appreciation by personal users of fairly standardized technology products such as smartphones is associated directly with purchase intention or through different forms of value perceived by potential purchasers. A framework is proposed and tested drawing on a sample of smart phone users. Alternative paths between aesthetic appreciation of the object and purchase intention are examined, concluding that aesthetics has a strong indirect link with purchase intention, primarily through perceived social value.",
keywords = "aesthetics, perceived value, purchase intention, consumer behavior",
author = "Samrand Toufani and John Stanton and Tendai Chikweche",
year = "2014",
language = "English",
publisher = "ANZMAC",
pages = "289--296",
booktitle = "Proceedings ANZMAC 2014: Agents of Change, 1-3 December, Brisbane, Australia",
note = "Australian & New Zealand Marketing Academy. Conference ; Conference date: 01-12-2014",
}