Abstract
Selecting an overseas market is one of the most difficult decisions to be undertaken by the international marketer. International marketing researchers have stressed the importance and the need for systematically evaluating and selecting potential foreign markets. A number of researchers have developed decision frameworks and methodologies for international market selection. However, only limited empirical testing of these frameworks has been undertaken, with no reported research having been carried out in Australia. This paper reports the findings of qualitative and quantitative studies conducted among successful Australian international business organizations regarding the factors they use in their international market selection process.
Original language | English |
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Journal | Journal of International Marketing and Exploring |
Publication status | Published - 2001 |
Keywords
- export marketing
- Australia
- qualitative study