The investigation of social networks in qualitative settings : problems and issues

Louise Young; Melissa Donald; Lynne Freeman; Suzanne Benn

The investigation of social networks in qualitative settings : problems and issues

Louise Young, Melissa Donald, Lynne Freeman, Suzanne Benn

Western Sydney University

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

Abstract

![CDATA[This description of the evolution of data collection methods highlights the potential value of augmenting traditional methods with innovative, interpretivist approaches. Our research considers the importance of social networks in consumer decision making and problems associated with researching them. Traditionally research that articulates and analyses networks has tended to be survey-based and highly quantitative. Such methods are shown to be ineffective in focus groups. Described is the development of methods which increase the recall of names of network participants and when combined with new methods for the informant‘s participation in the visualization of their network improve information quality.]]

Original language	English
Title of host publication	Proceedings of the 2011 Asia-Pacific Conference of the Association for Consumer Research, Renmin University of China, Beijing, China, 16-18 June 2011
Publisher	Association for Consumer Research
Pages	300-301
Number of pages	2
Publication status	Published - 2011
Event	Asia-Pacific Conference of the Association for Consumer Research - Duration: 1 Jan 2011 → …

Conference

Conference	Asia-Pacific Conference of the Association for Consumer Research
Period	1/01/11 → …

Keywords

data collection
social networks
consumers
decision making

Cite this

@inproceedings{1e23e458f34d4974896ddfd3aa21b35e,

title = "The investigation of social networks in qualitative settings : problems and issues",

abstract = "![CDATA[This description of the evolution of data collection methods highlights the potential value of augmenting traditional methods with innovative, interpretivist approaches. Our research considers the importance of social networks in consumer decision making and problems associated with researching them. Traditionally research that articulates and analyses networks has tended to be survey-based and highly quantitative. Such methods are shown to be ineffective in focus groups. Described is the development of methods which increase the recall of names of network participants and when combined with new methods for the informant{\textquoteleft}s participation in the visualization of their network improve information quality.]]",

keywords = "data collection, social networks, consumers, decision making",

author = "Louise Young and Melissa Donald and Lynne Freeman and Suzanne Benn",

year = "2011",

language = "English",

pages = "300--301",

booktitle = "Proceedings of the 2011 Asia-Pacific Conference of the Association for Consumer Research, Renmin University of China, Beijing, China, 16-18 June 2011",

publisher = "Association for Consumer Research",

note = "Asia-Pacific Conference of the Association for Consumer Research ; Conference date: 01-01-2011",

}

Young, L, Donald, M, Freeman, L & Benn, S 2011, The investigation of social networks in qualitative settings : problems and issues. in Proceedings of the 2011 Asia-Pacific Conference of the Association for Consumer Research, Renmin University of China, Beijing, China, 16-18 June 2011. Association for Consumer Research, pp. 300-301, Asia-Pacific Conference of the Association for Consumer Research, 1/01/11.

The investigation of social networks in qualitative settings : problems and issues. / Young, Louise; Donald, Melissa; Freeman, Lynne et al.
Proceedings of the 2011 Asia-Pacific Conference of the Association for Consumer Research, Renmin University of China, Beijing, China, 16-18 June 2011. Association for Consumer Research, 2011. p. 300-301.

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

TY - GEN

T1 - The investigation of social networks in qualitative settings : problems and issues

AU - Young, Louise

AU - Donald, Melissa

AU - Freeman, Lynne

AU - Benn, Suzanne

PY - 2011

Y1 - 2011

N2 - ![CDATA[This description of the evolution of data collection methods highlights the potential value of augmenting traditional methods with innovative, interpretivist approaches. Our research considers the importance of social networks in consumer decision making and problems associated with researching them. Traditionally research that articulates and analyses networks has tended to be survey-based and highly quantitative. Such methods are shown to be ineffective in focus groups. Described is the development of methods which increase the recall of names of network participants and when combined with new methods for the informant‘s participation in the visualization of their network improve information quality.]]

AB - ![CDATA[This description of the evolution of data collection methods highlights the potential value of augmenting traditional methods with innovative, interpretivist approaches. Our research considers the importance of social networks in consumer decision making and problems associated with researching them. Traditionally research that articulates and analyses networks has tended to be survey-based and highly quantitative. Such methods are shown to be ineffective in focus groups. Described is the development of methods which increase the recall of names of network participants and when combined with new methods for the informant‘s participation in the visualization of their network improve information quality.]]

KW - data collection

KW - social networks

KW - consumers

KW - decision making

UR - http://handle.uws.edu.au:8081/1959.7/uws:35276

M3 - Conference Paper

SP - 300

EP - 301

BT - Proceedings of the 2011 Asia-Pacific Conference of the Association for Consumer Research, Renmin University of China, Beijing, China, 16-18 June 2011

PB - Association for Consumer Research

T2 - Asia-Pacific Conference of the Association for Consumer Research

Y2 - 1 January 2011

ER -

The investigation of social networks in qualitative settings : problems and issues

Abstract

Conference

Keywords

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