The Kennedy plan: the role of rhetoric in overcoming the Cuban threat during 1961

President John F Kennedy faced an impending crisis upon taking office in January 1961. The revolutionary threat of Cuba held the potential to spread to several neighboring countries. This crisis was the product of decades of neglect from successive US presidents, that ultimately invited the USSR into the region and fell to Kennedy during his first year as President. Kennedy sought to recast the image of the US in the hemisphere to inoculate against the example of Cuba. The cornerstone of this plan was the Alliance for Progress, a substantial program of economic assistance from the US to Latin America. However, that program has widely been criticized as a failure. Rather than reflect on the economic and social limitations of the Alliance for Progress, this paper will evaluate the diplomatic impact of Kennedy’s approach in forming the anti-Cuban coalition in the first year of his presidency. Kennedy successfully changed the Latin American attitude towards the US prior to the releasing of any substantial economic aid. Therefore, this paper will argue that “The Kennedy Plan” was a diplomatic success that reduced the threat of Castro’s Cuba in the context of the Cold War.