Abstract
The Fédération Internationale de Football Association (FIFA) chose to use te reo Māori and First Nations languages and symbolism in their branding and marketing of the 2023 FIFA Women's World Cup (2023 FWWC). This chapter explores what meaningful legacy the incorporation of Indigeneity in the tournament will have for Māori in their relationship with the game of football and the governing bodies of the sport in Aotearoa. By examining the content of various national sports organisations (NSOs), we trace the incorporation of Māori concepts, predicated on the Treaty of Waitangi, into the guiding principles of the NSOs, while contrasting this with access to and participation in the game. We end by looking forward to the 2026 tournament and ask if FIFA will continue its commitment to Indigenous peoples in the game.
| Original language | English |
|---|---|
| Title of host publication | The 2023 FIFA Women's World Cup: Politics, Representation, and Management |
| Editors | Adam S. Beissel, Verity Postlethwaite, Andrew Grainger, Julie E. Brice |
| Place of Publication | U.K. |
| Publisher | Routledge |
| Pages | 158-172 |
| Number of pages | 15 |
| ISBN (Electronic) | 9781003379201 |
| ISBN (Print) | 9781032459035 |
| DOIs | |
| Publication status | Published - 1 Jan 2023 |
Bibliographical note
Publisher Copyright:© 2024 selection and editorial matter, Adam Beissel, Verity Postlethwaite, Andrew Grainger and Julie E. Brice; individual chapters, the contributors.