The nature and role of social relationships in social responsibility

Louise C. Young; Melissa Donald; Lynne Freeman; Suzanne Benn; Daniela Spanjaard; Sara M. Denize; Neeru Sharma

The nature and role of social relationships in social responsibility

Louise C. Young, Melissa Donald, Lynne Freeman, Suzanne Benn, Daniela Spanjaard, Sara M. Denize, Neeru Sharma

School of Business

Research output: Chapter in Book / Conference Paper › Conference Paper

Abstract

The importance of socially responsible purchasing continues to grow. However there is limited work that considers high involvement purchasing and the importance of social relationships in building attitudes and guiding behavior in this context. This paper presents findings that consider these issues. Social relationships are found to be an important factor in responsible purchasing however these effects often are not consciously recognized by consumers. The paper concludes by considering the need for research methods to uncover the importance of social relations.

Original language	English
Title of host publication	Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.
Publisher	Promaco Conventions for the ANZAM 2008 Conference
Number of pages	7
ISBN (Print)	1863081445
Publication status	Published - 2008
Event	Australian and New Zealand Marketing Academy Conference - Duration: 1 Dec 2013 → …

Conference

Conference	Australian and New Zealand Marketing Academy Conference
Period	1/12/13 → …

Keywords

purchasing
social responsibility of business
consumers
social networks
marketing

Cite this

Young, L. C., Donald, M., Freeman, L., Benn, S., Spanjaard, D., Denize, S. M., & Sharma, N. (2008). The nature and role of social relationships in social responsibility. In Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W. Promaco Conventions for the ANZAM 2008 Conference.

Young, Louise C. ; Donald, Melissa ; Freeman, Lynne et al. / The nature and role of social relationships in social responsibility. Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.. Promaco Conventions for the ANZAM 2008 Conference, 2008.

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title = "The nature and role of social relationships in social responsibility",

abstract = "The importance of socially responsible purchasing continues to grow. However there is limited work that considers high involvement purchasing and the importance of social relationships in building attitudes and guiding behavior in this context. This paper presents findings that consider these issues. Social relationships are found to be an important factor in responsible purchasing however these effects often are not consciously recognized by consumers. The paper concludes by considering the need for research methods to uncover the importance of social relations.",

keywords = "purchasing, social responsibility of business, consumers, social networks, marketing",

author = "Young, {Louise C.} and Melissa Donald and Lynne Freeman and Suzanne Benn and Daniela Spanjaard and Denize, {Sara M.} and Neeru Sharma",

year = "2008",

language = "English",

isbn = "1863081445",

booktitle = "Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.",

publisher = "Promaco Conventions for the ANZAM 2008 Conference",

note = "Australian and New Zealand Marketing Academy Conference ; Conference date: 01-12-2013",

}

Young, LC, Donald, M, Freeman, L, Benn, S, Spanjaard, D, Denize, SM & Sharma, N 2008, The nature and role of social relationships in social responsibility. in Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.. Promaco Conventions for the ANZAM 2008 Conference, Australian and New Zealand Marketing Academy Conference, 1/12/13.

The nature and role of social relationships in social responsibility. / Young, Louise C.; Donald, Melissa; Freeman, Lynne et al.
Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.. Promaco Conventions for the ANZAM 2008 Conference, 2008.

Research output: Chapter in Book / Conference Paper › Conference Paper

TY - GEN

T1 - The nature and role of social relationships in social responsibility

AU - Young, Louise C.

AU - Donald, Melissa

AU - Freeman, Lynne

AU - Benn, Suzanne

AU - Spanjaard, Daniela

AU - Denize, Sara M.

AU - Sharma, Neeru

PY - 2008

Y1 - 2008

N2 - The importance of socially responsible purchasing continues to grow. However there is limited work that considers high involvement purchasing and the importance of social relationships in building attitudes and guiding behavior in this context. This paper presents findings that consider these issues. Social relationships are found to be an important factor in responsible purchasing however these effects often are not consciously recognized by consumers. The paper concludes by considering the need for research methods to uncover the importance of social relations.

AB - The importance of socially responsible purchasing continues to grow. However there is limited work that considers high involvement purchasing and the importance of social relationships in building attitudes and guiding behavior in this context. This paper presents findings that consider these issues. Social relationships are found to be an important factor in responsible purchasing however these effects often are not consciously recognized by consumers. The paper concludes by considering the need for research methods to uncover the importance of social relations.

KW - purchasing

KW - social responsibility of business

KW - consumers

KW - social networks

KW - marketing

UR - http://handle.uws.edu.au:8081/1959.7/46046

M3 - Conference Paper

SN - 1863081445

BT - Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.

PB - Promaco Conventions for the ANZAM 2008 Conference

T2 - Australian and New Zealand Marketing Academy Conference

Y2 - 1 December 2013

ER -

Young LC, Donald M, Freeman L, Benn S, Spanjaard D, Denize SM et al. The nature and role of social relationships in social responsibility. In Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.. Promaco Conventions for the ANZAM 2008 Conference. 2008

The nature and role of social relationships in social responsibility

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Conference

Keywords

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