The Olympic ideal : is it really being played out?

Gregory S. Kolt

Research output: Contribution to journalArticlepeer-review

Abstract

Editorial: The Olympic Games creates an unparalleled opportunity to promote sport and a healthy lifestyle, as well as an opportunity to create harmony across political arenas. The Olympic Games provides a significant opportunity for a host city to showcase its culture, history, modernity, environment, and surrounds. So, are the wider Olympic ideals really being played out? It appears that the many obstacles being encouraged in the modern Olympic era are making it very difficult.
Original languageEnglish
Pages (from-to)283-283
Number of pages1
JournalJournal of Science and Medicine in Sport
Volume15
Issue number4
DOIs
Publication statusPublished - 2012

Keywords

  • Olympics
  • marketing
  • sports

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