Abstract
Editorial: The Olympic Games creates an unparalleled opportunity to promote sport and a healthy lifestyle, as well as an opportunity to create harmony across political arenas. The Olympic Games provides a significant opportunity for a host city to showcase its culture, history, modernity, environment, and surrounds. So, are the wider Olympic ideals really being played out? It appears that the many obstacles being encouraged in the modern Olympic era are making it very difficult.
Original language | English |
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Pages (from-to) | 283-283 |
Number of pages | 1 |
Journal | Journal of Science and Medicine in Sport |
Volume | 15 |
Issue number | 4 |
DOIs | |
Publication status | Published - 2012 |
Keywords
- Olympics
- marketing
- sports