Abstract
![CDATA[This paper uses an integrated model of ‘relative influence’ to review three decades of consumer socialization research with respect to the relative influence of consumer socialization agents on children and adolescents. The review suggests that psychological developments and culture can be used as antecedents, to model and research ‘relative influence.’ Care should be taken however, to address conceptual and research issues of the past such as (1) lack of conclusive empirical evidence and (2) methodological concerns. Finally, the revised model suggested by the literature is presented.]]
Original language | English |
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Title of host publication | European Advances in Consumer Research. Vol. 7: Proceedings of 2005 European ACR Conference |
Publisher | Association for Consumer Research |
Number of pages | 6 |
ISBN (Print) | 0915552558 |
Publication status | Published - 2006 |
Event | European Advances in Consumer Research Conference - Duration: 1 Jan 2006 → … |
Conference
Conference | European Advances in Consumer Research Conference |
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Period | 1/01/06 → … |
Keywords
- consumer education
- advertising and children
- marketing research
- child consumers
- psychology
- consumer behavior