The relative influence of consumer socialization agents on children and adolescents : examining the past and modeling the future

Monali Hota, Robyn L. McGuiggan

    Research output: Chapter in Book / Conference PaperConference Paper

    Abstract

    ![CDATA[This paper uses an integrated model of ‘relative influence’ to review three decades of consumer socialization research with respect to the relative influence of consumer socialization agents on children and adolescents. The review suggests that psychological developments and culture can be used as antecedents, to model and research ‘relative influence.’ Care should be taken however, to address conceptual and research issues of the past such as (1) lack of conclusive empirical evidence and (2) methodological concerns. Finally, the revised model suggested by the literature is presented.]]
    Original languageEnglish
    Title of host publicationEuropean Advances in Consumer Research. Vol. 7: Proceedings of 2005 European ACR Conference
    PublisherAssociation for Consumer Research
    Number of pages6
    ISBN (Print)0915552558
    Publication statusPublished - 2006
    EventEuropean Advances in Consumer Research Conference -
    Duration: 1 Jan 2006 → …

    Conference

    ConferenceEuropean Advances in Consumer Research Conference
    Period1/01/06 → …

    Keywords

    • consumer education
    • advertising and children
    • marketing research
    • child consumers
    • psychology
    • consumer behavior

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