The SBS Story: The Challenge of Cultural Diversity

SBS is a unique broadcasting institution, with no equivalent anywhere else in the world. Beyond all the jokes about sex and soccer is another SBS story based on an innovative, independent media service that has accepted the challenge of diversity. With passion and insider knowledge, The SBS Story argues that SBS is not just for 'ethnics' but is relevant to all Australians. At a time when multiculturalism has almost become a dirty word, The SBS Story traces the pivotal role of radio, television and the internet in reflecting the remarkable diversity of languages, cultures and perspectives at play in Australia and the world. Innovative, engaging and unafraid to tackle controversies head-on, the book includes interviews with well-known SBS personalities, past and present, including the people who have fought for its establishment and survival. Without ignoring the challenges for all public broadcasters in an increasingly fragmented media world, The SBS Story highlights SBS's successes and struggles in telling the world's stories to Australian audiences.