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The social impact of active cause marketing
J. Krahmalov
, L. Young
,
A. Khan
Western Sydney University
School of Arts
School of Business
Research output
:
Chapter in Book / Conference Paper
›
Conference Paper
›
peer-review
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Social Sciences
Social Marketing
100%
Organized Sport
100%
Voluntary Sector
100%
Social Policy
100%
Conceptual Understanding
100%